First LGBT+ cryptocurrency bets on 'changing the world'

Friday, 31 December 2021 15:02 GMT

Maricoin CEO Francisco Álvarez Cano, 48, poses next to the world’s first LGBT+ cyptocurrency’s logo in Madrid, Spain. Thomson Reuters Foundation/Handout by Fede Grau

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The world's first LGBT+ cryptocurrency sets out to promote equality by harnessing the community’s economic clout

By Enrique Anarte

MADRID, Dec 31 (Openly) - It might sound like a marketing gimmick, but the founders of the first LGBT+ cryptocurrency said they want to harness the community's economic power with the aim of "changing the world".

The maricoin, a play on words taken from a homophobic slur in Spanish, was launched on Friday in a week-long pilot test involving 10 businesses in Chueca, known as the LGBT+ neighbourhood of Spain's capital, Madrid.

Maricoin's backers are aiming for the virtual currency to start trading early next year, paving the way for it to be used as a means of payment at LGBT-friendly businesses and events worldwide.

"Since we move this economy, why shouldn't our community profit from it, instead of banks, insurance companies or big corporations that often don't help LGBT+ people?" co-founder Juan Belmonte, 48, told the Thomson Reuters Foundation by phone.

Maricoin co-founders Juan Belmonte (left) and Francisco Álvarez (right) in Madrid, Spain. Thomson Reuters Foundation/ Handout by Patricia Magaña/Maricoin

Belmonte, a hairdresser and entrepreneur, said the idea for the LGBT+ cryptocurrency came to him while he was partying with friends at Madrid's Pride event in July this year.

But he traces the project's origins back to 2017, when the ultra-Conservative group HazteOir launched a campaign against transgender rights by sending a bus around Spain bearing the words: "Boys have penises, girls have vulvas. Do not be fooled."

The conservative Christian group's campaign was swiftly banned by Spanish authorities, but Belmonte said it made him realise he "had to do something" to help leverage the LGBT+ community's economic clout in the fight against homophobia.

Spanish hairdresser Juan Belmonte, also known as Juan Por Dios, in Madrid, Spain. Thomson Reuters Foundation/Handout by Maricoin


The global LGBT+ market is huge, with research by Swiss bank Credit Suisse suggesting it would rank as the world's fourth-largest economy, behind Japan but ahead of Germany in terms of purchasing power.

A 2018 study conducted by Kantar Consulting and LGBT+ social network Hornet estimated the community's buying power in the United States alone at $1 trillion in 2016 – almost equal to that of African-American or Hispanic consumers.

Maricoin is backed by Miami-based venture capital firm Borderless Capital, and the initiative's Chief Executive Francisco Alvarez said 8,000 people were already on a waiting list seeking to buy maricoins before the currency starts trading.

Under their plans, the LGBT+ cryptocurrency will be accepted as payment in businesses – from restaurants and cafes to shops and hotels – that have signed an "equality manifesto".

Among other things, the manifesto defends the rights of LGBT+ people and "everyone suffering from exclusion", as well as advocating a "social, ethical, transversal and transparent economy".

"The establishments that accept our coin will be listed on our map, which will work as an LGBTI guide for anyone visiting any city in the world," Alvarez, 48, said.

"If they violate any of the points of our anti-discrimination manifesto, for example if they fire a pregnant woman because of her pregnancy, they will be expelled from maricoin," he added.

The currency will also have its own LGBT-related language - transfers between maricoin users are called "trans".

Alvarez and Belmonte also hope the venture can generate a source of financing for LGBT+ businesses and community initiatives worldwide.

"We'll be able to give microcredits for people to set up a small LGBTI-friendly cafe in Colombia, or to support projects helping queer refugees flee countries where they'd be stoned to death," he said.

"We're looking forward to changing the world."

Related stories:

Britain's first gay banking chief executive wants to shake up finance

From Wall Street to Silicon Valley, LGBT+ investment on the rise

First LGBT+ digital banking platform launches in United States

(Reporting by Enrique Anarte @enriqueanarte; Editing by Helen Popper and Hugo Greenhalgh. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers the lives of people around the world who struggle to live freely or fairly. Visit

Openly is an initiative of the Thomson Reuters Foundation dedicated to impartial coverage of LGBT+ issues from around the world.

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